Combination

"Eventually everything connects: people, ideas, objects. The quality of the connections is the key to quality per se."

Charles Eames

Experiment 06

Typography collages

Creation of visual compositions that presented the word “pandemonium” from the juxtaposition of letters and symbols identified on posters, leaflets, packaging and objects found on the street.

While working beyond the limits of image resolution, noise and distortion started to appear and were incorporated into the compositions.

Creation is not just about trying to conceive something totally new. Placing elements borrowed from different universes together can result in the creation of new ideas.

"COLLAGE TECHNIQUE IS THE SYSTEMATIC EXPLOITATION OF THE CHANCE OR ARTIFICIALLY PROVOKED CONFRONTATION OF TWO OR MORE MUTUALLY ALIEN REALITIES ON AN OBVIOUSLY INAPPROPRIATE. LEVEL—AND THE POETIC SPARK WHICH JUMPS ACROSS WHEN THESE REALITIES APPROAUCH EACH OTHER."

Max Ernst

About

Processo de criação em design gráfico: Pandemonium, is the book by Leopoldo Leal as a result of his Ph.D. dissertation at the FAUUSP.

Credits

  • Design Dr. Leopoldo Leal
  • Advisor Dr. Vicente Gil
  • Developer Arthur Ervas
  • Motion design Eleanor Greenleaf
  • Photography Cris Inoue