Selection

"A graphic designer usually makes hundreds of small drawings and then picks one of them."

Bruno Munari

Experiment 07

Parametric typography

This experiment takes as an example the exercise of designer Armin Hofmann in his book Graphic Design Manual, in which he proposes a way to create shapes.

With the help of a physical device, 63 font characters were created from different positions of the circles. Some characters that resembled the letters of the word “pandemonium” were selected.

The selections make the project follow a certain course. In a design project, decisions, whether conscious or not, are constant and their quality will come from the repertoire and project experience that each designer has.

"EDITION MEANS REJECTION, REJECTION AND MORE REJECTION—NEVER STOP WHILE YOU HAVE SOMETHING REALLY GOOD."

Ivan Chermayeff

About

Processo de criação em design gráfico: Pandemonium, is the book by Leopoldo Leal as a result of his Ph.D. dissertation at the FAUUSP.

Credits

  • Design Dr. Leopoldo Leal
  • Advisor Dr. Vicente Gil
  • Developer Arthur Ervas
  • Motion design Eleanor Greenleaf
  • Photography Cris Inoue