Production

"It is essential to reduce the distance between what is said and what is done, in such a way that, at given moment, your speech is your practice."

Paulo Freire

Experiment 08

Physical world

Some paper scraps disposed at random were the spark for the identification of the number four. The collage produced with these scraps of paper was applied to a grid to build the complete number system.

To write the word “pandemonium” with numbers, the binary code (0 and 1) was used.

The externalization of an idea does not occur only at the last stage of a creative process. It is possible to generate ideas from the manipulation of materials, produce and keep visual ideas in a log which will eventually become a project.

"UNLESS IDEAS ARE MASSAGED INTO REALITY THEY EVAPORATE."

Alan Fletcher

About

Processo de criação em design gráfico: Pandemonium, is the book by Leopoldo Leal as a result of his Ph.D. dissertation at the FAUUSP.

Credits

  • Design Dr. Leopoldo Leal
  • Advisor Dr. Vicente Gil
  • Developer Arthur Ervas
  • Motion design Eleanor Greenleaf
  • Photography Cris Inoue