About the project
Pandemonium is the dissertation by Leopoldo Leal, which awarded him his Doctorate Degree from the School of Architecture and Urbanism of the University of São Paulo.
© Leopoldo Leal 2019
All rights reserved
Selection
"A graphic designer usually makes hundreds of small drawings and then picks one of them."
Experiment 07
Parametric typography
This experiment takes as an example the exercise of designer Armin Hofmann in his book Graphic Design Manual, in which he proposes a way to create shapes.
With the help of a physical device, 63 font characters were created from different positions of the circles. Some characters that resembled the letters of the word “pandemonium” were selected.
The selections make the project follow a certain course. In a design project, decisions, whether conscious or not, are constant and their quality will come from the repertoire and project experience that each designer has.
"EDITION MEANS REJECTION, REJECTION AND MORE REJECTION—NEVER STOP WHILE YOU HAVE SOMETHING REALLY GOOD."
Credits
- Design Dr. Leopoldo Leal
- Advisor Dr. Vicente Gil
- Web design Arthur Ervas
- Motion design Eleanor Greenleaf
- Photography Cris Inoue